I’ve been working in design and marketing for 18 years and have worked with hundreds of companies from all around the world, (including the likes of Sony, Nestle, RSPB, Cadbury’s) developing brands, creating and designing advertising campaigns and developing print and digital designs. I regularly speak at business events around the UK, specifically on brand development and modern, interactive marketing techniques.
I’m a published author and (award-winning) illustrator with over 30 books to my name. My ethos has always been, ‘if it can be drawn on, it probably should be drawn on’. While this didn’t go down too well during my youth, it sparked a diverse artistic career spanning children’s book illustration, concept art development, comic book illustration, toy design, large-scale mural painting and even tattoo art. My creative versatility has seen me collaborating with some of the world’s most recognisable brands and delivering interactive drawing workshops for schools across the UK, helping children to embrace their inner creativity, express their ideas and imagination through art, and most of all, to have fun through drawing. This formed the basis for my recent Ted Talk.
I’m the CEO and Creative Director of Drunk Animal, a company I formed with the intention of establishing a marketing agency that is creative, fun, not afraid to be different and not afraid to ruffle feathers. My role is to find projects that are interesting and creatively challenging. Often the original concept for a design or campaign will originate through me, with the wider team then delivering on each individual aspect to make the project work. This is what I enjoy and find ultimately rewarding about the company is it works today – seeing ideas that I may have dreamt up at 3 am sat at my drawing board, come to life and be realised in full scale.
My kids, comics, coffee, tattoos, art galleries, good whiskey, trainers, sci-fi/horror films.
Bad typography, badly designed logos, laziness.
Way too many to choose a single one – I’m a bit of an ad geek. Simple and clever is what always grabs me, like the Kit Kat billboard campaign that had half finished billboards, ladder and paste bucket left in place, showing a small portion of the ‘Have a break, have a Kit Kat’ slogan. Genius
Adidas Superstar trainers – simple classic design (I own about 30 pairs)
It's got to be the Rooster.... I'll leave the reasons up to others to figure out.