We would love to tell you that working with a graphic designer was always a joy and a pleasure – we try to ensure that it is with us. However, there are some things that need to be considered in order to keep it mutually beneficial and enjoyable:
1. Pick a good designer who you can work with
This comes in two parts. First, look for a good quality designer. Remember, if you pay peanuts you get monkeys, and the design you end up with will be a reflection on your company, product or event. Second, and perhaps most importantly, pick a designer that you work well with, bounce ideas off, and get some worthwhile feedback from in return.
2. Have a general vision of what you want
Although graphic designers can do most of the work toward visualising your ideas and making them a reality, it’s usually good sense to have a clear idea of what you want. This will help you to start the project off in the right way and to prevent any back and forth with them, concerning the finished product, later down the road.
3. Be open to new ideas
When you’ve put your vision across, be ready to give real thought to any feedback you might get. If you chose your designer well (see above) this feedback will be valuable and relevant to what you want from the project. This expertise and input is part of what you pay for, so make the most of it and you could end up with something great.
4. Don’t be scared of ‘outside the box’ thinking
Yes, it’s a cliché, but with design, as with any creative process, the best work comes from those who don’t confine themselves to a narrow, boxed in way of thinking. This means that some of the best designers will be the ones who come back with innovative ideas that may, at first, seem a little bit crazy but may well prove valuable to your business in time.
5. Inspiration can come from anywhere. If you see something you like, share it with the designer.
The best design relationships don’t end after the briefing, and while it’s never good to micromanage, idea sharing can improve the outcome of your project massively. If you see a design, phrase, or simply a sight that might help to inform the project, snap it and send it to the designer. Try and avoid asking for major alterations to work when it’s nearly done though.
6. Ensure that you end up with exactly what you wanted
Any graphic designer worth their salt will be happy to make changes to the design until you are satisfied with it (within reason), so don’t sign off on the project with a design that you think is second rate or not right for you.
7. Work with Drunk Animal
To ensure you have a high quality, creative designer who listens and keeps your needs in mind, work with Drunk Animal. After working with a wide range of clients, we know just how to interact to reach the best outcome, so get in touch by phone on 01482 363 005 or by email on email@example.com