The Role of Marketing in Start-ups
As a start-up, you have a service or product that you know will benefit the user. It could be anything from a pioneering app to a popular item that you’ve invested countless hours into perfecting, but either way, you’ll gain very little interest if it isn’t effectively marketed from very early on.
One of the reasons behind this is the sheer amount of promotional activity already taking place around you. Whether it’s a competitor with a similar offering or something entirely disconnected, without your own marketing activity your potential buyers will instead see messages from other companies, essentially leaving you by the wayside.
But never fear, as Drunk Animal Creative Studio excels at developing and delivering powerful campaigns that engage and convert at an astounding rate. We’ve popped some tips below to help you better understand how it all works.
Getting your brand out there
The most fundamental part of marketing is placing information about your products and services in front of targeted customers. Take note of the word “targeted”, as smart marketing practices will get your brand in front of as many people as possible who are more likely to show interest and follow a call to action.
Put simply, a thousand relevant viewers are far more beneficial than ten thousand people who see your brand willy-nilly and immediately ignore it.
Grow followers, create advocates
It’s always a good thing when people relevant to your business follow you on social media, watch your YouTube videos and subscribe to your email campaigns. Plus, the more people who regularly access your content, the more likely you are to build a portfolio of regular customers.
Building on this, a follower is great, a customer is excellent, and an advocate is truly incredible. A brand advocate will tell their friends about your products and services, leave glowing reviews on Facebook, Google and Trustpilot that encourage others to give you a go, and they’ll often chat with you or tag your accounts on social media, sparking larger conversations.
Advocacy is only possible if your product/service, brand values, and marketing activities are aligned. It helps to not only gain but ultimately retain customers, and the result is something genuinely exceptional that can take your startup forward in leaps and bounds.
Naturally, marketing is also integral to profit margins. The difference that regular, well-designed and engaging marketing activity can make ranges from more sales and healthier cash flow to the opportunity to enhance other areas of the business, such as recruitment, commercial premises, and corporate partnerships.
Whilst some marketing can be done in-house for free, such as social media, email campaigns, videos, and even graphic design, by hiring a professional agency to create content and strategise its delivery, your return on investment will far surpass a DIY approach.
Establish the reputation you deserve
A good, consistent reputation really is crucial to your brand’s ongoing success. It’s not just a case of treating each customer equally, you also need your marketing to be as responsive and helpful as possible.
For instance, not a day goes by when someone doesn’t tweet a supermarket with an image of a product that they found to be damaged or of a low quality upon arriving home. These things happen, but it’s the company’s response (in terms of timeliness, professionalism, helpfulness, and character) that makes the individual decide whether or not they continue to be a customer. What’s more, due to some marketing channels being public, a praiseworthy response can go much further than the person who originally got in touch.
An ongoing reputation as a company that people want to do business with will ensure that your brand goes from strength to strength.
Get in touch
These are just a few reasons why marketing is so important to every type of business, especially startups that are still establishing their place in a bustling market. If you require tailored advice or would like to find out how our specialists can help your business to grow, get in touch on 01482 363005 and tell us about your vision.