Recyclable paper wine bottle ‘Frugal Bottle’ launch

Recyclable paper wine bottle ‘Frugal Bottle’ launch

30th June 2020, saw the launch of a world’s first – a recyclable paper wine bottle for our clients Frugalpac and CantinaGoccia in collaboration with Hull-based PR company Larkin PR. The result? Blanket coverage in every national newspaper, over 200 regional news stories, and GLOBAL broadcast coverage. 

However, since the launch coverage of the innovative Frugal Bottle has now reached more than 22 different countries and over 1bn people. 

Considered to be the ‘biggest innovation for wine and spirits since the launch of the glass bottle’, the Frugal Bottle is made from 94% recycled paperboard with a food-grade liner to hold the wine or spirit. It can be refrigerated and keeps the liquid cooler for longer. 

The first wine on sale ‘3Q’, comes from a collaboration with the award-winning Italian vineyard Cantina Goccia. The wine is an unwooded Sangiovese red with a hint of Merlot and Cabernet Sauvignon.

If you are wondering where you can get your hands on this new innovative bottle, head over to to purchase online.  Also available in Scotland from Woodwinters Wines & Whiskies retail stores and online.

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