Teach Yorkshire & Humber is a network of teacher training providers located in the Yorkshire & Humber region.
The group required a bold, modern, yet understated brand identity that would allow individual providers own branding to stand out, while maintaining an effective presence in a highly competitive market. The logo we developed uses a simple square, divided to show an area in the North East (the providers location in Yorkshire) while creating an ‘L’ similar to a learner badge displayed on cars.
The grey and blue colour scheme for the primary logo was selected to mimic the water of the River Humber and traditional Yorkshire grey slate. Additioanl purple and black and white variatiosn were also created to allow flexibility in the logos usage.
All additional promotional materials produced follow the same modern, simple and eye catching style, utilising high quality, vibrant photography and simple overlays of text.