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Challenge

Butler Whites’ sister restaurant, J. Johnsons Wine Bar and Bistro, wanted a social media campaign, a brand new website, and a menu with a design that captured the Fruit Market’s history blended wine bar elegance.

Approach

The project had a tight turnaround, so we worked closely alongside the J. Johnsons team to conceive, design and build a site that embraced the location’s historical essence. We developed a mouth-watering campaign which focused on the new menu launch. The campaign brought the food and ambiance to life in the digital space.

Value

Through the website and menu design, alongside the social media campaign, we believe we successfully married the introduction of the bistro’s high-quality food and drink with the special history that lives on in building and area. Social Media users encountered a more immersive, meaningful, and engaging response via social media, which led to an increase in page views by 296%, page visits by 500%, page likes by 364%, posts reach by 77%, post engagements by 197%, page followers by 364% and responsiveness by 33%.

“ The project had a tight turnaround, so we worked closely alongside the J. Johnsons team to conceive, design and build a site that embraced the location’s historical essence. ”
~ Drunk Animal