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The It’s Not Too Late campaign for the University of Hull was a mammoth undertaking. Tasked with designing, implementing and managing a citywide campaign in just three days, we utilised more than 60 locations, 150 people, bars, restaurants, branded cars and vans, more than 600 signs, banners and printed advertisements…and even a couple of stilt walkers.

The campaign was visible throughout the city centre and expanded to the villages and towns surrounding Hull, reaching tens of thousands of people over a few days. The campaign was eventually extended to run for the next two weeks, connecting with further applicants for the University.

“ The It’s Not Too Late campaign for the University of Hull was a mammoth undertaking. ”
~ Drunk Animal