The It’s Not Too Late campaign for Hull University was a mammoth undertaking – tasked with designing, implementing and managing a citywide campaign in just three days, we utilised more than 60 locations, 150 people, bars, restaurants, branded cars and vans, more than 600 signs, banners and printed advertisements… and even a couple of stilt walkers.
The campaign covered the city centre and expanded to the villages and towns surrounding Hull, reaching tens of thousands of people over the few days we ran it for. The campaign was eventually extended to run for the next two weeks, connecting with further applicants for the University.
“ The 'It’s Not Too Late' campaign for Hull University was a mammoth undertaking. ”