Beard Monsters

Launching a men's beard care brand nationally.
Brand Development, Design

Beard Monsters approached us with the task of branding their new company; a grooming company specialising in natural and organic beard products. The brand was to be big, bold, and brimming with passion for beards and male grooming.

Our branding process always starts the same way – with research. The team scoured the market for beard products, taking inspiration from what looked good, and discarding anything that didn’t.

After coming up with a number of logos and colour schemes, we worked with the client to narrow the choices down to the one that embodied the company ethos.

Once the branding had been nailed, it was time to start developing the website. We used WordPress as a framework and created a custom theme from scratch, resulting in a website backed by an industry tested CMS.

Lastly, we pulled out the camera and created a chic set on which we captured the new box packaging, oil droppers, and balm tins.

Beard Monsters now has a range of beard care products available for sale through their new website at www.beardmonsters.com. Each product has its own professionally designed packaging, and the client has an extensive array of photographs to use to promote the product.

Portfolio - Beard Monsters - Concepts V1
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