In 2017 the Goodwin Development Trust teamed up with the European Regional Development Fund to create ENRG – a scheme designed to support entrepreneurs to start up and establish new businesses in the Humber region. After the initial roll out of the project Drunk Animal were asked to strengthen the brand presence and explore ways of connecting with potential new business. Over 18 months we revitalised the ENRG brand presence, helped establish the new Creative ENRG (CENRG) off-shoot and connected with more than 1,500 businesses across the region. This was achieved through a multi channel, multi platform approach that included print, digital and public engagement activities across the city and in the surrounding areas.
Peter Ward Homes had not invested in its brand since the 80s, and it was starting to show. The brand needed a reinvigoration if it was to compete head-to-head with the bigger players in the market. Drunk Animal was tasked with bringing the brand into the 21st century, with a brief that spanned digital, print, site signage and even the way in which customers experienced the Peter Ward Homes lifestyle. The Drunk Animal team started with a brand redesign, taking the existing logo and playing around with new styles and colours. We were mindful not to stray too far from the original design as its heritage was strong in the area. By introducing a reduced colour palette linked to the original dark blue, the design retained much of the established brand identity while making it feel more modern, more accessible and more elegant.
In 2019 we set ourselves the challenge of creating a viral campaign on a budget. The Alternative Heritage project was born from an idea that stemmed back to our Creative Directors time writing a newspaper column on local culture and arts in the lead up to Hull being awarded the City of Culture status in 2018. During this time he met with dozens of artists, actors, writers and performers who embodied the unique quirkiness and variety of the local arts scene. Over two years he wrote more than 100 columns focusing on local arts and culture as well as some of the more interesting pieces of Hull’s history. This initial exploration of the strange, interesting and engaging stories that made up the city’s history was a starting point to a project which would gain national attention.
Made of 94% recycled paper with an internal pouch to hold the wine, the Frugal Bottle has some seriously impressive sustainability credentials. With a carbon footprint up to six times smaller than conventional glass bottles, the Frugal Bottle offers a long-term sustainable option for the beverage and bottling industry.
In 2018, the British Science Festival team approached Drunk Animal to support them in devising a prestigious VIP dinner to launch the event to key influencers in the city. The brief was simple; the dinner needed to represent everything that the festival stood for; innovation, technology and science.
In 2018 we were approached by Hull University with the task of raising awareness around the issue of plastic waste, and in particular single use plastics finding their way into the ocean. We devised a multi-faceted approach which would combine public engagement activities and high impact messaging and that would result in a major installation to be unveiled at the 2018 British Science Festival opening. Stage one involved the design of an art piece that would engage with the public as well as national media. The 15ft high turtle that was to become known as Tilly was planned and a two week build time scale was scheduled, but the build itself would not take place for almost four months. In that time we set ourselves the task of collecting at least 10,000 pieces of plastic waste through a series of public engagement stunts, centred around festivals and the University itself. The initial public launch of the idea, and the first appearance of the #myplasticpledge messaging was at the Humber Business Day, held inside Bridlington Spa. In what was traditionally a place for corporate exhibition stands and roller banners, we brought the outside in and built a beach in the centre of the exhibition space. Hand built wooden beach huts, real plants and rocks, an ice-cream cart and deck chairs sat upon almost three tons of sand. The indoor beach certainly caught people’s imagination and kick started the campaign in style. Our second installation was at Hull’s most popular music festival, The Humber Street Sesh. In order ...
Challenge We were asked by Wykeland to create an alternative Christmas Grotto in the popular Flemingate Shopping Centre in Beverley. The client wanted to create a Star Wars experience, so ...
Challenge Due to our previous successful collaborations with Princes Quay, they were keen to team up with us for their biggest challenge yet – the building of their Santa’s Grotto! ...
A Winter’s Dream was a new Christmas song for our community, by our community, to raise awareness and funds for the Cash for Kids – Mission Christmas campaign. Released on ...
Challenge Sean at Beard Monsters approached us with the task of branding his new company which sells natural and organic beard products that nurture the whiskers and excite the sniffer. ...
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