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Zany Races

Challenge

Princes Quay approached us to design a four-week long summer event to entertain and engage holiday shoppers. The event had to be eye-catching, imaginative, and most importantly, exciting. The Drunk Animal team had to figure out how to make effective use of the large empty space on the ground floor of the shopping centre.

Approach

Our creative team sat down to begin generating ideas, and after many initial ideas, concept sketches, and far too much coffee, we decided to build a real life Wacky Races complete with props, go-karts, and winners podium. Nothing is ever too much!

On your marks. Get set. GO! In less than a month, artwork was created, supplies were ordered, go-karts were built (and thoroughly tested) and huge rubber mats were dragged in to place. Our build team worked through the night to assemble, decorate, and test the entire race track in less than 12 hours.

Value

The following afternoon, the official opening of Zany Races was upon us, and excited racers lined up to be the first to compete in the pedal-powered competition. In the first week alone, hundreds of racers came along to zip around our track. With 12 karts to choose from, ranging from ages 6 and above (yes even adults!) it was fun for the whole family.

Bonus: Even the shops within Princes Quay got in the competitive spirit with head to head duals on the track to see who could complete the track the fastest!

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