When we were asked to develop a new brand identity for a cafe opening at the Ergo Centre in Hessle, we began by looking at the proposed menu. A rustic and tasty offering of hand cooked food and great coffee led us down a creative path that resulted in the name,and branding for Moe’s Kitchen. From the initial branding we designed menus, created a website and produced promotional material. The best part was getting to try the incredible food at the opening!
The project had a tight turnaround, so we worked closely alongside J. Johnson’s team to conceive, design, and build a site that preserved the history. We developed a mouth-watering campaign which focused on the new menu launch. The menu campaign brought the food and ambiance to life in the digital space.
The website and menu design, along with the social media campaign, introduced the restaurant’s high-quality food and drinks menu, along with the history of the restaurant and location. Social Media users encountered a more immersive, meaningful, and engaging response via social media, which led to an increase in page views by 296%, page visits by 500%, page likes by 364%, posts reach by 77%, post engagements by 197%, page followers by 364% and responsiveness by 33%.
March 15, 2018