Butler White’s sister restaurant, J. Johnson’s wine bar, and bistro wanted a social media campaign, brand new website, and a menu with a design that captured the Fruit Market history and wine bar elegance.
The project had a tight turnaround, so we worked closely alongside J. Johnson’s team to conceive, design, and build a site that preserved the history. We developed a mouth-watering campaign which focused on the new menu launch. The menu campaign brought the food and ambiance to life in the digital space.
The website and menu design, along with the social media campaign, introduced the restaurant’s high-quality food and drinks menu, along with the history of the restaurant and location. Social Media users encountered a more immersive, meaningful, and engaging response via social media, which led to an increase in page views by 296%, page visits by 500%, page likes by 364%, posts reach by 77%, post engagements by 197%, page followers by 364% and responsiveness by 33%.
December 6, 2018