As part of our ongoing work with ENRG and Creative ENRG, the business and creative arts support organisations in Hull and the East Riding, we have undertaken a complete overhaul of their social media channels. Our team has set up and branded new channels as well as re-branding and optimising existing channels in order to create a consistent brand identity. We have created image based and video content and have combined this with original written content, building a loyal and interactive following.
Key to the campaign has been honesty and one to one interaction. By focusing on real businesses and real experiences of setting up, establishing and growing businesses in Hull & the East Riding we have been able to create a clear picture of what the process is like. From the beginning of this project we have created opportunities for people to see themselves in the position of business owners in the region, allowing our target audience to think, ‘If they can do it, so can I!’
December 2, 2016