Title Image

Dude Where’s My Par?

Challenge

Princes Quay wanted to develop a ‘Student Welcome’ campaign to run for 7 days in order to welcome students who may be new to Hull – and highlight offers, savings, discounts, and student saving schemes available at Princes Quay. At the end of this week they wanted a weekend event to end the campaign, which is where Drunk Animal came in!

Approach

We put our thinking caps on and came up with the most stereotypical student tropes and began planning on how we can piece them all together, with a themed mini golf course of course!

The 9 hole adventure would allow students to compete in groups of four and putt their way through fast-food, hangovers, notebooks and dating apps. We’re excited to bring another great activity to life on the bottom deck of Princes Quay, and it’s everything you would expect from Drunk Animal. Our team put together the most insane street-style mini gold course, complete with bar and photo-ops, so students can play a round and get a round in on the way. It’s the perfect way to kick off the new academic year with a bang. It’s golf…but not as you know it!

Value

Princes Quay saw an increase in online activity (Facebook reach increase by 16%, Website page views rose by 30%  and the Instagram story was viewed over 23,000 times!) and had over 250 new student save card signups.

Date: