Integrated marketing and creative agency, Drunk Animal Creative Studio has teamed up with Astor Film Productions, a leading video production company, to form a strategic partnership that puts engaging video content at the heart of a campaign.
The partnership harnesses the power of Drunk Animal’s creative and media buying expertise, with Astor Film Productions’ technical capabilities. Brands will be able to purchase off-the-shelf video production and marketing packages that will guarantee their content reaches target consumers. There will also be options to create bespoke video content campaigns, saving brands the time and effort of having to coordinate multiple agencies.
Calvin Innes, Creative Director and CEO at Drunk Animal, said; “It’s an interesting time for the marketing industry. Brands have never had to work harder to reach and engage with their customer base. We’re now operating in a visual-first environment and as a result, branded content has to be on a scale like never before.
”Our partnership with Astor Film Productions will see our creative expertise and their technical film capabilities come together to create world-class video content for brands that want to excite and disrupt the status quo. There are very few brands that truly harness the power of great video content and we want to change that.”
The team has collaborated previously, working on promotional videos for Team GB, the University of Hull, and most recently, a documentary-style video series following a major art activism project, Shorelines. To-date, the agencies’ combined efforts have reached over 1.7 billion people worldwide.
Astor Film Productions’ Managing Director, Kris Bilski, said: “Drunk Animal is synonymous with content that excites and engages and we’re excited to be forming this strategic partnership with them. Together, we can offer the market a package that not only delivers fantastic video content, but also guarantees it reaches the right audience and gets viewed.
So many brands invest in video, but then don’t consider how they’ll get it in front of their customer base. This new partnership, and our range of video marketing products, will offer brands just that – fantastic, engaging video content that is guaranteed to reach the desired audience.”
The first products available to brand owners will include video marketing, viral advertising and disruptive content creation that excites and engages. More services and bespoke marketing solutions will be launched later in the year.