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Social Media

Social Media, Mental Health, Body Image and You

Having only been around for about fifteen years, it didn’t take long at all for social media to become an integral part of our daily lives, ranging from a means of connecting […]

Here’s Why You Should Hire Drunk Animal

As a company owner or someone who manages its marketing budget, you need to ensure that every pound spent is worthwhile. That’s why many businesses keep their marketing in-house rather than hiring […]

The Future of Phones is Foldable

Technology moves so quickly that we get used to new developments even quicker. For many, it’s hard to remember a world without social media and streamed entertainment, and for particularly tech-savvy people […]

Why is Instagram Trialling Hidden Likes?

Everyone who’s on social media wants their content to be liked by others. Whether it’s close friends or complete strangers, receiving a like from them is a feel-good experience that for many […]

Missed Opportunities: How to Turn Followers into Advocates

Social media has become a key method of engagement for organisations across all sectors. From selling products and services, to spreading awareness of worthy causes and encouraging people to sign up to […]

How crucial is the ‘Youth’ voice in contemporary marketing?

If you are between 15 and 24, I am going to talk about you in this post. If you are 25 or more, sorry but according to the United Nations you’re not […]

Sponsoring Hull

The world of sport is by its very nature full of exciting developments and constant change, so the way that it’s promoted and communicated to fans needs to be just as agile. […]

The Sensation that is Viral News

Viral news and content is anything that suddenly becomes an online sensation and spreads around the world in a very short time. From an insightful infographic to a heart-warming interview or even […]

The Role of Marketing in Start-ups

As a start-up, you have a service or product that you know will benefit the user. It could be anything from a pioneering app to a popular item that you’ve invested countless […]

Trendy Stuff: How to Use Trending Topics in Your Marketing

The recent Nike ad is a primary example of how a trending topic brings social media users together under a shared theme. But getting involved can sometimes be a bit tricky – […]