The Future of Phones is Foldable
Technology moves so quickly that we get used to new developments even quicker. For many, it’s hard to remember a world without social media and streamed entertainment, and for particularly tech-savvy people the idea of not being able to turn on the lights
Why is Instagram Trialling Hidden Likes?
Everyone who’s on social media wants their content to be liked by others. Whether it’s close friends or complete strangers, receiving a like from them is a feel-good experience that for many people comes with a sense of validation. That’s why the latest news
Missed Opportunities: How to Turn Followers into Advocates
Social media has become a key method of engagement for organisations across all sectors. From selling products and services, to spreading awareness of worthy causes and encouraging people to sign up to events, digital platforms are crucial to a brand’s growing community. But in
How crucial is the ‘Youth’ voice in contemporary marketing?
If you are between 15 and 24, I am going to talk about you in this post. If you are 25 or more, sorry but according to the United Nations you’re not part of the youth club anymore. Do you
Sponsoring Hull
The world of sport is by its very nature full of exciting developments and constant change, so the way that it’s promoted and communicated to fans needs to be just as agile. Hull KR is an excellent example of an organisation
The Sensation that is Viral News
Viral news and content is anything that suddenly becomes an online sensation and spreads around the world in a very short time. From an insightful infographic to a heart-warming interview or even a funny image that’s shared millions of times,
The Role of Marketing in Start-ups
As a start-up, you have a service or product that you know will benefit the user. It could be anything from a pioneering app to a popular item that you’ve invested countless hours into perfecting, but either way, you’ll gain
Trendy Stuff: How to Use Trending Topics in Your Marketing
The recent Nike ad is a primary example of how a trending topic brings social media users together under a shared theme. But getting involved can sometimes be a bit tricky – the last thing you want is to add
5 Years On: We do cool sh#!@
The last five years have brought enormous changes to how Drunk Animal Creative Studio works. Our agency began life with most of its clients being based in London, Liverpool, and Manchester. This was because our Creative Director, Calvin Innes, saw
Whitefriargate Prepares to Lose its Magic & Sparkle
It’s a sad state of affairs when one of the nation’s best-loved brands disappears from your local high street, especially when it’s been there for generations (since 1931 to be precise). Marks & Spencer is the go-to retailer for everything