How Engineering and Tech are Changing the Farming Industry
Farming has been around for a long time (around 14,000 years, to be precise), so you would expect the industry to have seen a lot of changes. From the invention of irrigation in 3100BC to the commercial launch of the first commercial combine
SMEs Need to Put More than 5% of Turnover into Marketing
SMEs are known for spending relatively little on their marketing activity, averaging at anywhere between 2% and 5% of annual turnover. The reasons for this tend to be typical no matter what the nature of the SME – some see marketing as unnecessary
Boots Gives Plastic Bags the Boot
The last few years have seen major movements in regards to environmental sustainability, ranging from David Attenborough’s stirring call to arms, to the national plastic bag charge that took effect in October 2015. However, with groups such as Extinction Rebellion organising non-violent disruptions across the
The Best and the Worst of Pride Campaigns
With the 50th anniversary of Pride Month and World Pride behind us, and Pride in Hull taking place this weekend, we thought that we could give you a little tour of what we’ve seen so far when it comes to
Alternative Heritage Plaques – Ronnie Pickering
[vc_row][vc_column][vc_video link="https://youtu.be/vSGB6gb-flg" align="center" css=".vc_custom_1560105366092{padding-bottom: 40px !important;}"][vc_column_text]In 2019 Drunk Animal Creative Studio launched a new citywide project across Hull, with the aim of celebrating the weird and wonderful stories that make the city what it is. Our Alternative Heritage project has
How crucial is the ‘Youth’ voice in contemporary marketing?
If you are between 15 and 24, I am going to talk about you in this post. If you are 25 or more, sorry but according to the United Nations you’re not part of the youth club anymore. Do you
Meet Will, our new graphic designer!
There’s a new designer pecking around, so we’d love to introduce you to him and his background. Let’s meet Will, our newest team member and talented graphic designer! Let's get started: Hi Will, tell us a little about yourself and your
Sponsoring Hull
The world of sport is by its very nature full of exciting developments and constant change, so the way that it’s promoted and communicated to fans needs to be just as agile. Hull KR is an excellent example of an organisation
Marketing Case Study: MKM Building Supplies
MKM Building Supplies, the local company has gone from strength to strength over the last 24 years, expanding its portfolio across the UK to become a leading one-stop shop for building, plumbing and timber supplies for tradesmen and DIY enthusiasts
The Sensation that is Viral News
Viral news and content is anything that suddenly becomes an online sensation and spreads around the world in a very short time. From an insightful infographic to a heart-warming interview or even a funny image that’s shared millions of times,