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Marketing

Spine-tingling Halloween Campaigns

It’s the time of year when all kinds of weird and wacky campaigns appear out of nowhere, advertising spooky-themed goods that range from food and cosmetics to TV shows and special offers. […]

Olympics Marketing, Tokyo-style!

When it was first announced that Tokyo would host the Olympics in 2020, we couldn’t contain our excitement. After all, anyone interested in design and communications must surely love Japan’s unparalleled way […]

Here’s Why You Should Hire Drunk Animal

As a company owner or someone who manages its marketing budget, you need to ensure that every pound spent is worthwhile. That’s why many businesses keep their marketing in-house rather than hiring […]

How Engineering and Tech are Changing the Farming Industry

Farming has been around for a long time (around 14,000 years, to be precise), so you would expect the industry to have seen a lot of changes. From the invention of irrigation […]

SMEs Need to Put More than 5% of Turnover into Marketing

SMEs are known for spending relatively little on their marketing activity, averaging at anywhere between 2% and 5% of annual turnover. The reasons for this tend to be typical no matter what […]

Boots Gives Plastic Bags the Boot

The last few years have seen major movements in regards to environmental sustainability, ranging from David Attenborough’s stirring call to arms, to the national plastic bag charge that took effect in October […]

The Best and the Worst of Pride Campaigns

With the 50th anniversary of Pride Month and World Pride behind us, and Pride in Hull taking place this weekend, we thought that we could give you a little tour of what […]

Alternative Heritage Plaques – Ronnie Pickering

In 2019 Drunk Animal Creative Studio launched a new citywide project across Hull, with the aim of celebrating the weird and wonderful stories that make the city what it is. Our Alternative [...]

How crucial is the ‘Youth’ voice in contemporary marketing?

If you are between 15 and 24, I am going to talk about you in this post. If you are 25 or more, sorry but according to the United Nations you’re not […]

Meet Will, our new graphic designer!

There’s a new designer pecking around, so we’d love to introduce you to him and his background. Let’s meet Will, our newest team member and talented graphic designer! Let’s get started: Hi […]