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Business

What is Fake News and Why is it Dangerous?

Whilst biased views and blatant propaganda have been around for generations, the 21st century has seen an explosion of fake news across the internet and social media, which plays a large role […]

Talking Sustainability with The Eco Shed

If you’re a regular reader of this blog or have been to some of our events, you’ll know that we’re huge advocates of environmental responsibility and green living. Another business in Hull […]

Here’s Why You Should Hire Drunk Animal

As a company owner or someone who manages its marketing budget, you need to ensure that every pound spent is worthwhile. That’s why many businesses keep their marketing in-house rather than hiring […]

How Engineering and Tech are Changing the Farming Industry

Farming has been around for a long time (around 14,000 years, to be precise), so you would expect the industry to have seen a lot of changes. From the invention of irrigation […]

Could a 4-Day Working Week Help the Environment?

Whilst the vast majority of people work a five-day week, many of us dream about reducing this to four days. This isn’t necessarily due to wanting to work less, but rather the […]

SMEs Need to Put More than 5% of Turnover into Marketing

SMEs are known for spending relatively little on their marketing activity, averaging at anywhere between 2% and 5% of annual turnover. The reasons for this tend to be typical no matter what […]

Boots Gives Plastic Bags the Boot

The last few years have seen major movements in regards to environmental sustainability, ranging from David Attenborough’s stirring call to arms, to the national plastic bag charge that took effect in October […]

How crucial is the ‘Youth’ voice in contemporary marketing?

If you are between 15 and 24, I am going to talk about you in this post. If you are 25 or more, sorry but according to the United Nations you’re not […]

Andy’s Man Club says #itsokaytotalk

Though physical fitness has always been in the spotlight, there has never before been such a widespread and dedicated focus on mental wellbeing. Whilst large organisations such as the NHS and Mind […]

Marketing Case Study: MKM Building Supplies

MKM Building Supplies, the local company has gone from strength to strength over the last 24 years, expanding its portfolio across the UK to become a leading one-stop shop for building, plumbing […]