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Advertising

Spine-tingling Halloween Campaigns

It’s the time of year when all kinds of weird and wacky campaigns appear out of nowhere, advertising spooky-themed goods that range from food and cosmetics to TV shows and special offers. […]

Here’s Why You Should Hire Drunk Animal

As a company owner or someone who manages its marketing budget, you need to ensure that every pound spent is worthwhile. That’s why many businesses keep their marketing in-house rather than hiring […]

SMEs Need to Put More than 5% of Turnover into Marketing

SMEs are known for spending relatively little on their marketing activity, averaging at anywhere between 2% and 5% of annual turnover. The reasons for this tend to be typical no matter what […]

The Best and the Worst of Pride Campaigns

With the 50th anniversary of Pride Month and World Pride behind us, and Pride in Hull taking place this weekend, we thought that we could give you a little tour of what […]

How crucial is the ‘Youth’ voice in contemporary marketing?

If you are between 15 and 24, I am going to talk about you in this post. If you are 25 or more, sorry but according to the United Nations you’re not […]

Sponsoring Hull

The world of sport is by its very nature full of exciting developments and constant change, so the way that it’s promoted and communicated to fans needs to be just as agile. […]

Bringing Quirky History to Life with Alternative Heritage

If you live in the UK, there’s no way you won’t have seen an English Heritage blue plaque somewhere or other. These official celebrations link notable figures from the past with the […]

The Role of Marketing in Start-ups

As a start-up, you have a service or product that you know will benefit the user. It could be anything from a pioneering app to a popular item that you’ve invested countless […]

Trendy Stuff: How to Use Trending Topics in Your Marketing

The recent Nike ad is a primary example of how a trending topic brings social media users together under a shared theme. But getting involved can sometimes be a bit tricky – […]

The Power of Love

Valentine’s Day is here again, and with it comes chocolate, red roses, Netflix & chill and a steamy night (if you’re lucky). Another staple of this time of year is sugarcoated adverts […]