SMEs Need to Put More than 5% of Turnover into Marketing
SMEs are known for spending relatively little on their marketing activity, averaging at anywhere between 2% and 5% of annual turnover. The reasons for this tend to be typical no matter what the nature of the SME – some see marketing as unnecessary
The Best and the Worst of Pride Campaigns
With the 50th anniversary of Pride Month and World Pride behind us, and Pride in Hull taking place this weekend, we thought that we could give you a little tour of what we’ve seen so far when it comes to
How crucial is the ‘Youth’ voice in contemporary marketing?
If you are between 15 and 24, I am going to talk about you in this post. If you are 25 or more, sorry but according to the United Nations you’re not part of the youth club anymore. Do you
Sponsoring Hull
The world of sport is by its very nature full of exciting developments and constant change, so the way that it’s promoted and communicated to fans needs to be just as agile. Hull KR is an excellent example of an organisation
Bringing Quirky History to Life with Alternative Heritage
If you live in the UK, there’s no way you won’t have seen an English Heritage blue plaque somewhere or other. These official celebrations link notable figures from the past with the buildings in which they lived and worked, yet
The Role of Marketing in Start-ups
As a start-up, you have a service or product that you know will benefit the user. It could be anything from a pioneering app to a popular item that you’ve invested countless hours into perfecting, but either way, you’ll gain
Trendy Stuff: How to Use Trending Topics in Your Marketing
The recent Nike ad is a primary example of how a trending topic brings social media users together under a shared theme. But getting involved can sometimes be a bit tricky – the last thing you want is to add
The Power of Love
Valentine’s Day is here again, and with it comes chocolate, red roses, Netflix & chill and a steamy night (if you’re lucky). Another staple of this time of year is sugarcoated adverts for all kinds of brands, some of which
5 Years On: We do cool sh#!@
The last five years have brought enormous changes to how Drunk Animal Creative Studio works. Our agency began life with most of its clients being based in London, Liverpool, and Manchester. This was because our Creative Director, Calvin Innes, saw
Super Ads That Will Bowl You Over
The Super Bowl always comes with a host of awesome new ads from the world’s most famous brands. Over the decades we’ve seen everything from the release of the original Macintosh computer, to the 2006 Doritos campaign Crash the Super