Brand development is often overlooked, but in reality it sits at the heart of any digital or multi-media marketing campaign. Your brand is your identity, as a person or as a company. We collaborate with you to identify your core qualities and values, digging deep to understand how your brand is different from your competitors and how to make you stand out.
We then utilise that character & tone to create content and campaigns that distinguish you from others in your market.
Brand & Marketing Consultancy
We’re an experienced and results driven agency with a fair few years experience under our belts. Our Brand and Marketing Consultancy services could be the difference between you carrying on with the same old, same old, or elevating your presence above your competitors. As an external agency we can approach projects with a fresh pair (or several pairs) of eyes and advise you how to approach your marketing projects to achieve real results.
Tone of Voice
Your tone of voice is not what you say, but how you say it. This encompasses not only the words you choose, but their order, rhythm and pace, their intention and their style.
A company’s tone of voice will inform all of its written copy, including its website, social media messages, emails and packaging and is key for establishing who you are and how you approach things. Branding is not just a logo. Your tone of voice is perhaps the most important element of your company branding as it is the starting point for all internal and external messaging.
We create campaigns that connect, that cut through the noise and that leave a lasting impression. Your company voice and brand identity is the first building block for any successful campaign. Connecting this with your audience and delivering clear, succinct, memorable and creative messaging is our bread and butter.
An effective Brand Strategy allows you to understand who you truly are and begin to use your values to guide decisions and shape strategy in ways that are better for your people, your clients and your business. Communicating your brand consistently and effectively through every piece of content you make will allow you to attract the right customers to build a strong, lasting brand.