Are You Ready for Google’s New Gaming Platform?

With the last decade or so seeing Google evolve from solely a search engine into a trailblazing tech company specialising in everything from cloud computing and smartphones to self-driving cars and concepts for smart cities, it’s not surprising that the giant has also moved into the gaming sector.

Google Stadia is a cloud gaming service hosted on Google’s own cloud servers, which will eventually be available across multiple devices (starting with the Pixel range when it launches in November). Due to it operating through a streaming platform, it also means that playing games on your phone will use a lot less space, as it will simply access it through a remote source. Essentially, your device will receive a compressed video of gameplay via the Chrome browser, so providing you have a decent Wi-Fi connection or plenty of data available, the gaming experience will be smooth and of a very high-quality.

Another benefit is that the basic version of Google Stadia will be free to use, although this doesn’t come with its free library of games. However, if you’re a hardcore gamer and want everything that’s available through the new platform, you’ll have to upgrade to Stadia Pro, which needless to say comes with a price tag. It won’t be much though, as access to 4K HDR image quality, 5.1 surround sound and its game library will cost £8.99 per month, then in 2020 Google will launch a Base subscription model that will make it free to stream games in full HD.

If you prefer playing on a desktop computer, you can use your keyboard and mouse or splash out on a Stadia controller, which will knock you back £59. This will come in three colour options – white, black, and if you’re a fan of sushi, a gentle wasabi shade.

The initial range of games is pretty decent too, with forty to choose from that include Wolfenstein: Youngblood, Doom Eternal, Dragon Ball Xenoverse 2, Final Fantasy XV and Rise of the Tomb Raider. Some games will be Stadia exclusives, meaning that you can’t play them anywhere else, which will surely grab the attention of true fans across the gaming world.

As for the tech requirements, Google Stadia recommends a minimum of 10Mbps bandwidth for 720p gameplay and 20Mbps for 1080p with HDR and 5.1 surround. Go as high as 35Mbps and you’re guaranteed 4K resolution along with the above features, delivering an awesome gaming session. Still, due to it being a streaming platform, if your other half is having a Netflix binge at the same time and your bandwidth becomes inconsistent, you may have to expect a slight drop in quality here are there.

As for your smartphone, a 4G connection should be fine and when 5G rolls out properly you won’t have to worry about dips in reliability. In other words, unless you really can’t wait to try it, it might be worth waiting a little while before you invest in Google Stadia and stick to your usual games in the meantime. If you do go for it right away we’d love to hear what you think, so start a conversation with our team on Facebook, Twitter or Instagram.

Here at Drunk Animal we always have our finger on the pulse of technological and digital developments, which we cleverly incorporate into our clients’ marketing campaigns. If you’re interested in finding out more, give us a call on 01482 363005.