And that’s on…TikTok
And that’s on…TikTok
With 500 million active users globally, 22 million downloads in the first quarter of 2019, access in 155 countries and 1 million video views daily, it’s no surprise that TikTok is the fastest growing social media network in the world.
It is safe to say that TikTok has probably been the most significant channel in providing millions of people with the LOLs they’ve needed throughout the pandemic. Despite still being a relatively new platform, 90% of its users access the app multiple times a day.
The app’s major focus right now is to gain more users, rather than looking to aggressively monetise it. There are no signs that its popularity will wane anytime soon and what’s more, businesses only need to be spending their budgets on creating the content for it, garnering absolute maximum reach in record time.
To stay ahead of the competition, businesses need to have a proactive approach towards creating marketing strategies. You might not have considered it before. You might not think it’s for you. But trust us, TikTok is where you need to start.
It is a clever combination of fun, relatable content, and information relayed in short, snappy bursts. For brands, it can be a great way to portray that all important company culture. So here’s why your brand should be on TikTok. Right now. Take notes✍️
Content on a budget
Forget the studio lights and grandiose setups, TikTok is all about authenticity, reality and relatability. It’s user-generated and provides an easy way for brands to fit neatly into the everyday lives of their target audience. What’s more, videos are far more likely to go viral when filmed in a casual setting so you can strip right back on production costs, whilst also gaining common, down-to-earth ground with your consumers.
Find your unique tone of voice
TikTok can teach you a lot about your own brand persona, your tone of voice and how you want to show up as a brand. The world of social media can quickly become stagnant and boring, as can any branded content. TikTok gives you a chance to spice things up and truly reveal a bit of personality!
Easy way to build communities
Modern day users consume the maximum of content through videos, so you should view your users as part of a community. A good marketer can identify that community building is at the heart of its platform and so it’s crucial for brands to start establishing their TikTok presence now, in time for when a formal group feature is included on the platform.
Marketing that doesn’t look like marketing
The largest demographic on TikTok is Gen Z-ers and they definitely don’t like to be bothered by advertisements. In fact, over half of them use ad-blockers and so old techniques of marketing will not fare well with this body of users.
TikTok allows you to exercise less invasive techniques and very quickly grab the attention of the target audience through such content. Master the art of incorporating your brand into well-structured stories and you are winning.
So, it’s time for you to choose your niche topic and leave perfection behind. Be yourself, don’t take yourself too seriously, have a load of fun with it and reap the benefits!
- Keep it light and fun
- Be candid
- Use music
- Format properly
- Use challenges and respond to other brand challenges
- Collaborate with influencers and partners
- Don’t hard sell