Research has shown that in 2020 over 155 million people listened to podcasts every single week. This is a huge increase on previous years, with over 700,000 active podcasts and a whopping 29 million episodes available. From true crime to comedy, music, entertainment, sport and everything in between, it seems a lot of us have all been pressing play on podcasts whilst our social lives have been paused.
To further prove how far podcasts have come in such a short space of time, global podcast advertising grew 44% from January to June last year. Businesses quickly discovered that this was the place to raise their brand profile during a time of crisis – getting in front of the right people, at the right time, in exactly the right place.
It’s no surprise then that 65% of all people who listen to podcasts went on to trial a product or service that they were recommended by the content creator. The increase in value of this medium is clearly worth investing in, especially since businesses have been given the time to spend more time learning about their audiences. Last year was not what we had hoped for, but every cloud has a silver lining and when the world stood still, businesses were able to redefine their marketing strategy. Pivotal in a time of national crisis.
Not only this, it is also important to recognise how significantly people’s attention spans have decreased over recent years. Immediate consumption of media is of utmost importance to modern society now. We don’t want to have to spend ages reading through pages and pages of content, and prior to the pandemic, our busy lives often limited the amount of time we had to catch up on Netflix too. Coronavirus gave us a chance to slow down, and with that came more time online. As a result, it has never been more important to have an online presence when it is so readily consumed.
And that’s how podcasts have become so huge. They offer a flexibility and entertainment value that is unparalleled and can be consumed just about, well, anywhere. Throw into the mix the fact that most of us will be working from home for the foreseeable future, where it’s far easier to get distracted or procrastinate. Taking social interaction out of the picture means that we need to find other ways to keep ourselves motivated throughout the day. It’s no surprise then that so many have turned to Podcasts to do just that.
Here’s some of our favourites;
The Original Cast
If you love musicals, this podcast about original cast albums and all the people who love them is the perfect one for you. Hosted by award-winning filmmaker and playwright, Patrick Flynn, each week he catches up with someone you would find on-stage, backstage or in the house of theatre.
The Joe Rogan Experience
Joe Rogan is an American comedian and mixed martial arts colour commentator, come podcast host – bringing you the real Joe Rogan Experience.
From guests that range from political figures and scientists, to comedians, magicians, actors, directors and TV hosts, authors and journalists to musicians, video game designers; even athletes and business people.
Described as “an important node to the intellectual dark web”, this podcast has it all.
My Favourite Murder
Join the fanbase of “Murderino’s” with this #1 hit true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark.
Sharing never-before-heard stories, experiences and advice your mother never told you, with an added bit (a lot) of humour – you won’t be disappointed.
For all things horror, reviews and that which makes your skin crawl, Dead Meat is the podcast for you.
My Dad wrote a Porno
The groundbreaking comedy podcast the world is talking about. If you haven’t heard of this one, where have you been? Not all of us listen to Podcasts and even we knew about this one 😳. Jamie Morton reads a dirty book written by none other than his DAD. He certainly discovers more about his father than he ever bargained for, that’s for sure.
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