From useful free information to the latest news and marketing trends, this is where you can find our thoughts and industry insights.
  • MKM Building Supplies, the local company has gone from strength to strength over the last 24 years, expanding its portfolio across the UK to become a leading one-stop shop for building, plumbing and timber supplies for tradesmen and DIY enthusiasts alike. The last few years in particular have seen the business undergo rapid expansion, with related branches around the country queueing up to join the merchants and plans firmly in place to hit 100 stores by 2021. Considering that MKM began as a single branch down Clough Road in Hull, it’s

  • Spring has arrived and that can only mean one thing: Hull Street Food Nights season has begun! The well-known local food event launched this past Thursday, April 4th and it was filled with over 30 high-quality, international food vendors. This year, the free local foodie event is sponsored by The Lexington and takes place in Trinity Square and featured a DJ, live band and other family-friendly entertainment. Speaking of entertainment, Drunk Animal Creative Studio was proud to take part in this event, which now has become part of the city. If you

  • The construction industry probably sees more changes than any other, as it requires constant development, improvement, and assessment to meet the needs of the world’s growing populations. From roads, bridges and urban planning, to creating entirely new communities whilst ensuring environmental sustainability, anyone working in this sector will know that no two projects are ever the same. We’ve chosen some diverse topics and researched how they’re changing the face of construction. Grenfell As well as having an enormous impact on individuals and communities, the Grenfell Tower tragedy in June 2017 led to an

  • Viral news and content is anything that suddenly becomes an online sensation and spreads around the world in a very short time. From an insightful infographic to a heart-warming interview or even a funny image that’s shared millions of times, it can assume practically any style, length or format. However, there’s always a universal factor in play: the emotion that it inspires. This could range from outrage to hilarity, but if it doesn’t evoke a strong reaction, it almost certainly won’t go viral. If you create content for your business or

  • An outdoor gallery of street art that’s not only approved by the local authority but also celebrated by residents throughout the city, Bankside Gallery began in February 2018, just after Banksy had painted his awesome piece on Scott Street Bridge. With people from near and far visiting the industrial area to view this cultural asset, a collective of local street artists decided that a lot more could be done. “We all agreed that there are great artists in Hull who just don't get anywhere near the same sort of attention or

  • There's a new hen clucking about our Drunk Animal Creative Studio office, so we'd love to find more about her and her background. Let's meet Marie, our new Work Experience Apprentice. Salut Marie, tell us a bit about your background Hi, my name is Marie Canova and I'm from Lyon, France. I am currently in Hull for my Master's (Advertising and Marketing) and I've been living here since 2017.  I chose to continue my studies in Hull because I was inspired by a Hull Uni lecturer, Peter Andrews, and he gave me

  • No matter what the nature of a business or organisation, its ongoing success is dependent upon how it responds to the needs of its staff and the general public. With 1.5 million employees and serving everyone in the UK, the NHS is certainly no exception. The NHS is often unfairly seen as a double-edged sword. Whilst many may complain about a lack of available appointments and lengthy waiting times, no one can deny that we have one of the very best healthcare provisions in the entire world. Without the NHS, countless

  • If you live in the UK, there’s no way you won’t have seen an English Heritage blue plaque somewhere or other. These official celebrations link notable figures from the past with the buildings in which they lived and worked, yet they can only be commissioned for a proposed recipient twenty years after their death, and through very strict criteria. With Hull and the surrounding area having so many quirky achievements and interesting characters, we decided to launch our own plaques in the form of Alternative Heritage. Working with Scribes Digital Print,

  • As a start-up, you have a service or product that you know will benefit the user. It could be anything from a pioneering app to a popular item that you’ve invested countless hours into perfecting, but either way, you’ll gain very little interest if it isn’t effectively marketed from very early on. One of the reasons behind this is the sheer amount of promotional activity already taking place around you. Whether it’s a competitor with a similar offering or something entirely disconnected, without your own marketing activity your potential buyers will

  • The recent Nike ad is a primary example of how a trending topic brings social media users together under a shared theme. But getting involved can sometimes be a bit tricky – the last thing you want is to add a hot hashtag to your tweet, only for your customers to see it as a desperate and slapdash effort to achieve a higher reach. Never fear! We’re here with some top advice to help you join the trend whilst sticking to your principles. Social media This is the most obvious and powerful way

  • We've put together a little show-reel of just some of the amazing things we've done over the past 12 months. There has been far too much to fit into one video, but these are some of our favourite projects. There is plenty more to come in 2019

  • Valentine’s Day is here again, and with it comes chocolate, red roses, Netflix & chill and a steamy night (if you’re lucky). Another staple of this time of year is sugarcoated adverts for all kinds of brands, some of which are actually pretty cool. Here’s a look at some of our favourites, which might give you a little inspiration for your own marketing activity on the day. Go all in From a sumptuous homecooked meal to popcorn in front of the telly and glorious gifts to make your partner smile, Sainsbury’s has

  • The last five years have brought enormous changes to how Drunk Animal Creative Studio works. Our agency began life with most of its clients being based in London, Liverpool, and Manchester. This was because our Creative Director, Calvin Innes, saw a gap in the market for high-quality, proactive and exciting marketing for the education sector. We still deliver fantastic ideas for dozens of schools, colleges, and unis across the UK, but we’ve also become the go-to provider of disruptive campaigns for all types of businesses right here in Hull. Working to

  • It’s a sad state of affairs when one of the nation’s best-loved brands disappears from your local high street, especially when it’s been there for generations (since 1931 to be precise). Marks & Spencer is the go-to retailer for everything from daily essentials and a tasty lunch, to gifts infused with their trademark magic and sparkle, yet the store is set to shut its doors very soon. The news comes just a few months after the M&S branch in Bridlington closed after 105 years of trading, with dozens of other stores

  • The Super Bowl always comes with a host of awesome new ads from the world’s most famous brands. Over the decades we’ve seen everything from the release of the original Macintosh computer, to the 2006 Doritos campaign Crash the Super Bowl, which invited viewers to film their own commercials with a chance of them being aired during the game. In line with tradition, the 2019 event has treated us to all kinds of interesting promotions, so we’ve compiled a list of some of our faves. Bud Light What’s the Super Bowl without

  • If you have Netflix or Hulu, you may have spotted new documentaries that cover the controversial events of Fyre Festival. This luxury musical celebration was meant to take place in the April and May of 2017 in the Bahamas, receiving tons of plugging from influencers that included Kendall Jenner secretly being paid $250,000 to talk about it on her social media channels (she later deleted the post). Despite a massive volume of promotion, the festival was a total disaster that is being talked about around the world. Though it turned out

  • In this video, we analyze and discuss #Psychology and #SocialMedia, and break down what psychological facts you can use. There are many different strategies businesses can use and in this vlog, we break down how you can experiment. https://youtu.be/vfoHhXBTGLA?list=PLPcnCGHCwA05RAwyeF3g7Hd1NYP6eek2t

  • This month has seen the launch of The Rooster Club, our unique networking event that aims to create positive change in the city. The first installment was a relatively quiet one, inviting key people that we work with to find out what Drunk Animal is up to and experience our brand new bar in the basement of our creative studio. In the next few weeks, we’ll turn The Rooster Club into an invite-only networking event, with individuals applying to be involved and a specific session assigned to them. This way we

  • Social media is a powerful platform that’s used for everything from running promotions and selling products, to growing an audience of like-minded advocates who come together to bring about real change. As with any digital tool, the beating heart of social media is the people who engage with it, which is why psychology is a key factor that can be used to shape and evolve the type of content you create and the way in which you share it. So, how exactly do psychology and social media blend together? Here are

  • We are back with our first marketing-tip video of 2019! 🎉 Each new year brings changes to how we do business and communicate with the world. 2019 is no exception, so here are some key trends to look out for that will have an impact on your social media, marketing activity and business in general. We also share some #marketing tips to help you promote your business. https://youtu.be/XGSjN1cceTI

  • Influencer marketing is an interesting form of promotion that has been around in one guise or another for a while, yet has seen major changes in recent years due to modern digital communications such as social media and live video streaming. In essence, influencer marketing is where you create content that will appeal to people who are considered to be influencers in a certain industry, then deliver it in a way that will appeal to them and encourage social sharing. This is usually in one of two formats: the influencer, such

  • The 21st century has seen virtual reality transition from the topic of classic sci-fi films such as The Matrix, Tron and The Lawnmower Man into an increasingly accessible and impressively detailed digital experience. With VR tours used by companies as diverse as estate agents and healthcare training providers, it makes sense that the travel and tourism industry is very much on the bandwagon too. Whilst it’s true that certain parts of the experience such as aromas and flavours can’t be replicated (at least not with existing technology), VR is fast becoming

  • Each new year brings changes to how we do business and communicate with the world. 2019 is no exception, so here are some key trends to look out for that will have an impact on your social media, marketing activity and business in general. Universal storytelling Every brand has a story to tell and its own style for telling it. Over recent years this has influenced multiple marketing formats, from printed materials and PR coverage to social media conversations and interactive events. This year the role of storytelling is being taken

  • We wanted to say farewell to 2018 with a bang, here are our top marketing campaigns of 2018. Some will make you laugh, cry or awkward. One thing is for sure, they all contain an important ingredient that our Creative Director, Calvin Innes, preaches; evoking emotion. We also share some marketing tips for your business to use this holiday season. Have fun and be merry!! 🎄🎅🥂 https://youtu.be/_omlm8gTVx8?list=PLPcnCGHCwA05RAwyeF3g7Hd1NYP6eek2t

  • It’s been an incredible year here at Drunk Animal Creative Studio, filled with massive milestones and awesome developments. Celebrating our fifth year of business, we’ve invested in a comprehensive rebrand, extensive development of our creative hub in Hull city centre, and the expansion of our team to become a full-service agency that can take on any size of project. 2018 has also seen us take on exciting new clients such as Siemens, the University of Hull and the RB portfolio of brands, which include Scholl, Gaviscon, and Durex. Add to this,

  • Podcasts have only been in existence since 2007, yet their growth in popularity and range is mighty impressive. As of December 2018, there are 630,000 active podcasts that discuss everything from music and sport, to politics, business, art, movies, books, gardening, cooking, video games and practically anything else that you can imagine. They’re usually between 30 minutes and an hour long (although there’s no rule that stops you from making instalments that are mini or massive) and released on a regular basis, with the option for subscribers to receive updates

  • This blog post requires very little introduction, so let’s dive right in and take a look at 10 awesome Christmas ads that have brought some magic to our screens this year. Aldi – Kevin the Carrot A carrot is an integral part of every snowman’s face… not to mention Christmas dinner. That’s why Aldi’s Kevin the Carrot character is loved by children and adults alike, from his new video adventures that see him triumph over the evil parsnip, to heaps of #KevinTheCarrot activity across social media and the entire family available as

  • Everyone knows that networking is an important part of growing a business, yet most of us don’t go to as many sessions as we should. This is understandable, as there are always so many other jobs that need doing and tasks to tick off our to-do lists, plus it’s easy to get into the mindset of seeing networking events as a waste of time. However, if you don’t make new connections and spread word of your services, the likelihood is that you’ll soon encounter a dip in activity that can’t

  • Despite being friendly, forward-thinking and a hub of creative ideas, Hull suffered from a bad rap for decades. Our city was considered everything from dull and dilapidated to dirty and depressing, usually by people who had never even paid a visit, which we’re sure you’ll agree is just plain unfair. However, recent years have seen enormous positive change take place, which has paid off no end. Following our year as the UK City of Culture, Hull has been named the third-most improved UK city, as a place to live and work,

  • I set up Drunk Animal with one aim… to develop interesting, exciting and engaging projects. In the beginning, I wasn’t particularly worried about what market these projects would fit into, or how they would come about. I just wanted to create things that got people talking, that put a smile on someone's face or that sparked a discussion. From the off I had no real desire to design things just to make people happy, I wanted to design things that would encourage people to feel anything. Happy, sad, angry, afraid…

  • With centuries of maritime history that ranges from whalers hunting for oil and blubber, to trawlermen catching delicious fish in their nets and Big Lil Bilocca starting national revolutions, Hull is finally being recognised as Yorkshire’s official maritime city. An enormous Hull City Plan development is currently underway that will transform tired sites into welcoming attractions for all the family to enjoy, simultaneously shining the spotlight on existing museums that deserve higher footfall. This has been made possible thanks to a £15m grant from the Heritage Lottery Fund, which will

  • With everyone from Amazon and Game, to small retailers and even white-collar businesses getting on board for Black Friday (BF) and Cyber Monday (CM), physical and digital marketplaces are about to become pretty hectic. To help you cut through the noise and get your brand noticed, below are some tips on how to make your marketing campaigns turn heads and raise smiles. Amplify your voice, not your volume Many businesses turn very shouty and a bit basic when it comes to BF and CM, pushing low prices rather than high value. Whilst

  • Calvin Innes, our CEO and Creative Director, has always been a huge fan of TED Talks. For years he’s watched as many as he can, with speakers based in every sector and hailing from around the globe. That’s why he leapt at the chance to be involved in this year’s TEDxHull at Hull Truck Theatre, which brought together 11 thought leaders from a range of disciplines under the theme Making Waves. Calvin’s talk focused on a lifelong passion: ‘Unlocking a World of Creativity in Children through Illustration’.  The core of the

  • Today is International Men’s Day, a worldwide event that shines the spotlight on men who make a positive difference whilst highlighting issues faced by the hairier sex. It’s an opportunity to celebrate male role models and start conversations about everything from physical health to mental wellbeing, making it a valuable means of sharing thoughts, ideas, concerns and feelings. At the time of writing this article, the official International Men’s Day website is actually down as a result of reaching its resource limit. Whilst not ideal, this goes to show that the

  • Our copywriter, Rich, recently took a trip to Tokyo, a city where high-powered businesspeople rub shoulders with hardcore cosplayers until the early hours. Staying at the Granbell Hotel in the vibrant Shinjuku district, he certainly made the most of his five-day break by wandering the streets, visiting shrines, and drinking a ridiculous amount of plum wine. Whilst Japan, in general, is famous for its technology, a staggering work ethic and adrenaline-fuelled anime, Tokyo, in particular, offers a blend of the ultramodern and the wonderfully traditional. One area that Rich visited multiple

  • Remember, remember, the fifth of November,  The gunpowder treason and plot;  I know of no reason why gunpowder treason  Should ever be forgot. Chances are you’ve heard the rhyme, at the very least in V for Vendetta, as everyone surely knows the devious true story behind the happy celebration of Bonfire Night. But these days we’re not so much reminded of the history of the day as we are about fireworks and hot dogs. Whilst there are plenty of adverts around for the event, ranging from locations of public bonfires to fireworks that will light

  • Launched in 2002 and acquired by Microsoft in 2016, LinkedIn has been through a lot of changes over the years. Having always been a professional networking site that’s a great source of industry-focused conversation, recruitment opportunities and insight from business leaders, its evolution has been in response to user behaviour, rather than brand diversification. For instance, in the early days of LinkedIn, you had to prove that you knew someone in order to connect with them. This could be a case of working for the same company either now or in

  • With over a billion users across the world, Instagram really has stolen our hearts over the last few years. More importantly, the platform is fast becoming the main source of video content, boasting an 80% year-on-year increase for profile vids alongside 400 million temporary Stories posted daily. A pretty recent development to Instagram’s offering is IGTV, which launched in late June 2018. Acting as a standalone app, it enables users to upload vertical videos (a format once seen as amateurish yet now very popular due to the smartphone) up to 10

  • It’s hard to remember life before Google, especially since the search giant has been helping us to explore all kinds of subject matter for a whopping two decades. There were, of course, other search engines prior to its release (cue flashback to Ask Jeeves), but the mighty G was the one that transformed not only the world of information access but also search engine optimisation itself. Coinciding with the happy celebration of Google turning twenty is a far darker development. In March this year, the company found a bug in the

  • Microsoft is everywhere. Even if you’re a Mac user, chances are you use some Microsoft products, at least now and then. The megacorporation that owns Windows, Office, Bing, LinkedIn, Skype, Hotmail, Yammer and many other online tools has been incredibly busy since it was founded in 1975, with its current endeavour being a biggie that will transform the way we access information across platforms.   It takes the form of Microsoft overhauling its search experience by combining the power of Bing with the type of results you’d find in Windows applications. For

  • Tilly the Turtle Has a Crucial Message to Share If you read our recent post about how we’re helping the University of Hull to deliver #MyPlasticPledge, you’ll be aware of the campaign and hopefully already cutting down on your plastic usage. (Quick tip: Say no to plastic straws and use biodegradable ones instead.) So, having collected over 15,000 pieces of unwanted plastic in our enormous beer glass installation at the Freedom Festival and around the university campus, we then got to work in our warehouse cleaning and sterilising every single one of

  • Getting Drunk on Science It’s been an incredibly busy few weeks at Drunk Animal Creative Studio, as the entire team has been working all hours to deliver exciting events and installations for the British Science Festival. This year’s festival took place in numerous venues across Hull, with two of our clients, RB and the University of Hull, being Principal Partners. This was an awesome opportunity for us to showcase what we can create and manage as part of a massive collaborative project, which included all kinds of activity. Spoiler alert: Expect game

  • So, you’re probably wondering - what is Social Media Engagement? Social Media started as a way for people to connect online. However, it has now developed into a popular broadcasting platform. It is the go-to place for brands to share personalized experiences with their audience and clients. Social media is equally about community engagement as it is about sharing content. Hence, the “social” part of “social media”. When we think about social media engagement, it’s about how you use networks like Facebook, Instagram, LinkedIn and Twitter to build a great customer

  • We’re guessing most you heard about social media a long time ago. You heard it was a fantastic, free way to promote yourself to thousands, maybe even millions, of people online. Maybe you heard that it worked wonders, increasing your customer base, sales and profits. Then you enthusiastically started up an account or two on Facebook, Twitter, Instagram and the like. You worked hard, friending customers, sending out messages and following ‘influencers’. After a while of this, we’re guessing that many of you felt at least a little bit let down by

  • Modern educational inequality is a complex issue. Decried by many, it remains at large in the British education system despite widespread efforts to bring an end to it. Although educational equality is aspired to by everyone from teachers to national educational leaders, we seem to be getting further from it. Downward pressure on funding for state schools, especially in the poorest areas, works with new funding mechanisms for free and private schools to create an uneven environment. At the top end of the scale, private schools retain their increasingly archaic

  • We would love to tell you that working with a graphic designer was always a joy and a pleasure – we try to ensure that it is with us. However, there are some things that need to be considered in order to keep it mutually beneficial and enjoyable: 1. Pick a good designer who you can work with This comes in two parts. First, look for a good quality designer. Remember, if you pay peanuts you get monkeys, and the design you end up with will be a reflection on your company,

  • Why do People Train to Teach? For teacher training providers, this question is pretty fundamental. The answers to it form the basis of every drive to recruit new teachers. While those involved in teacher training have always had a good idea of the answer, not least because many are teachers themselves, it can be hard to be exact. Fortunately, a recent survey by LKMco has revealed what the most popular reasons for going into teaching are, so Drunk Animal decided to examine them, along with providing a few promotional hints. 1: Making

  • A lot, that’s what. So, before you invite your next client into your inner sanctum, have a read. Minimalist and Functional A minimalist office is often one where everything has its place and there is a place for everything. No office in-jokes or ancient, out of place information about faxing policy hanging from the walls here. White walls, metallic furniture and smooth, shiny surfaces are the order of the day, with comfortable yet geometric office chairs being the only concession to extravagance. Your business knows how to get things done while shedding the

  • A New York bar in the early 1950s, smoke hangs heavy in the air as Don Cherry croons out ‘Band of Gold’ over the stereo. Don Draper, Copywriter and member of the clique of self-appointed ‘Mad Men’, tries to weave lyrical magic of a different kind, figuring out how to sell cigarettes over a succession of Old Fashioned cocktails. This is the glamorous world of Mad Men, where expensive suits, lascivious affairs and epic champagne lunches barely cover up the heady current of personal crises and social inequality that flows

  • We’re guessing most you heard about social media a long time ago. You heard it was a fantastic, free way to promote yourself to thousands, maybe even millions, of people online. Maybe you heard that it worked wonders, increasing your customer base, sales and profits. Then you enthusiastically started up an account or two on Facebook, Twitter, Instagram and the like. You worked hard, friending customers, sending out messages and following ‘influencers’. After a while of this, we’re guessing that many of you felt at least a little bit let down by

  • A huge amount of thought and work goes into designing the things we use every day and outstanding designs appear in just about every place we can imagine. Some of them get well deserved recognition – who hasn’t thought of owning a Ferrari or looked in awe at the Empire State Building? But it’s not all fast cars and tall buildings, there is a lot of beauty to be found in the things we use every day, or at least the things we could use with some minor changes. You could

  • Julius Caesar once said; “Experience is the teacher of all things” The Department for Education seems to be on his wavelength as it looks more and more to welcome experienced professionals and trained academics into teaching. Not only do these individuals generally have a lot of knowledge in their profession and their field of expertise, but they represent good value in teacher training terms. Although they often begin with expensive benefits, they are generally more knowledgeable, committed and adaptable, as well as less likely to drop out of training programmes compared

  • How do you, the client, know that we have what it takes? Drunk Animal has specialised in marketing within the education and teacher training sector for over five years. In that time, we have worked with a large number of SCITTs, ITT providers and other teacher training related groups. We have worked with our clients using many methods, on many platforms, from digital and social media marketing to video production and radio advertising, to printed material creation and eye-catching graphic design. We know first-hand about the pressures that our clients are

  • Harley King famously said, “Nothing stays the same and nothing changes.” It’s one of those quotes that can be, and has been, read in diverse ways, given different meanings and used to back many arguments. It can be applied when considering and discussing the topic of consumers, who superficially change from day to day, but fundamentally remain the same. Many have complained about the changes, and many have cheered for them. There have been those who mourned for the loss of business traditions, such as high street shopping, and those who

  • Only a few years back, the majority of websites tended to take one of two approaches: add a bit of basic info and hope that people get in touch, or write endless essays on services, thinking that this is the best way to rustle up interest. Needless to say, neither works very well at all, especially as Google and other search engines continue to demand content to be of an exceptionally high standard in terms of structure, wording, readability and impact. The thing with written content is that it really needs

  • There is a specific type of aid from developed economies to developing economies, which dwarfs the official flow of aid in the world, more than tripling the figures. It benefits the economies and businesses in the countries it comes from, as much as it benefits those in receiver countries. It is worth HALF A TRILLION dollars a year. It’s advertised on signs at many local shops, banks and supermarkets. It is one of the most important sources of economic globalisation in existence, linking businesses, large and small, in the UK

  • Andria Zafirakou, an art and textiles teacher from north London, has won a competition to find the world’s best teacher. The prize carried with it a financial reward of $1 million, or £720,000. The Global Teacher Prize saw more than 130,000 teachers from over 170 countries nominated for the coveted title. Mrs. Zafirakou dedicated the award to her “fellow teachers and wonderful students at Alperton Community School, in Brent, London.” Working in a “buzzing” community The teacher, who was particularly commended for her work in the community, says that she drew inspiration from

  • A fusion of vintage design is defining the ‘grooviest’, ‘trendiest’, ‘baddest’, ‘bossest’ and ‘sickest’ (depending on your choice of decade) home and office spaces of today, thanks to an ever-growing thirst for combining the vintage furniture of the last fifty years or so. In consideration of this, Drunk Animal has picked out the design icons that reflected and defined the feel of each decade. Sixties – Boborelax chair The Boborelax chair couldn’t be more sixties. It’s an innovation in relaxation; the first ever monobloc chair. A single, bright block of colour, creating

  • As regular tweeters and lapsed users alike will know, social media changes practically on a weekly basis. From new features and altered interfaces, to Twitter doubling its character limit, Facebook upping its gif game and Instagram ads becoming more and more common, there’s a lot to keep on top of. However, what we haven’t had for a while is an entirely new social media site to get our heads around. Whilst Snapchat has become more popular with brands and LinkedIn embraces a slightly more relaxed vibe, these developments pale in comparison

  • As the concept of commercial sustainability matures, it seems a long time since the environmental and humanist practices that make a company sustainable were devised solely for a ‘green minority’ or something to be tacked on to a business’s profile via ‘greenwashing’. Today, it is widely agreed that sustainability leads to commercial, as well as moral, benefits. A sustainable business has lower costs than its competitors. It is viewed far more positively than them and it will continue to sustain itself indefinitely, irrespective of commercial and environmental problems. As with many

  • A focus on attracting older, more experienced professionals to teacher training could prove beneficial for the teaching profession as a whole, according to new Education Secretary, Damian Hinds. Strength through experience and diversity – Education Secretary, Damian Hinds Writing in The Times shortly after his appointment, the Minister for education expressed his support for the current diverse teacher training system that exists in England and Wales. He then went on to say that all generations should be encouraged to train as teachers. This would involve an increased focus on older, more experienced

  • 1: Hit hard with the subject line and preview text Compare how many marketing emails you’ve read with how many you’ve deleted after only glancing at the sender, subject and preview. An email that instantly grabs the reader with a punchy subject is worth ten Shakespearean masterpieces with a weak top line. You can make it entertaining, funny, useful, but most importantly, you must make it worthwhile reading. 2: … and leave them wanting more Don’t blow it all in those few lines of subject and preview text, make sure you give your

  • Pupils were rejoicing, children were sledging and snowballing, and the press indulged in sounding the alert for the end of the world. The snow that shrouded the UK in a blanket of white last week drew a variety of positive reactions from different people, but for businesses, the reception was less rosy. With the disruptive storms affecting almost everyone in the last couple of weeks, we reveal the business upside to inclement weather. 1 - Snowstorm sales spikes for some It sounds slightly counterintuitive, but extreme weather situations can cause increased demand

  • An Elephant Never Forgets… … but a marketing prospect does. Remember that advert where the advertiser flatly reeled off information about their product? No? It’s hardly surprising. What is surprising is that there are still advertisements and whole marketing campaigns that pretty much do just that, with very little creativity. You probably come into contact with them every day, but simply forget about them. There was a time, long ago when a business could just about get away with listing what their product or service did and get real returns on an advert, but things

  • We’re big fans of small businesses because they’re always run by people that are passionate, innovative and have the guts to go it alone. From quirky shops to pop-up galleries, skilled tradesmen to tech start-ups, you really can’t beat the vibe that infuses every element of a new venture. Opening a business can be very difficult and comes with its surprises, pitfalls and stress, so we’ve whipped up some tips to make it easier. As an independent design agency that works with a huge range of entrepreneurs, SMEs and charities, we

  • After much maturing, digital marketing is coming to the end of its turbulent teenage years. It has greatly developed; finding new freedoms and ways of moving forward, as well as expressing itself. One of these progressions is in graphic design. As digital has made its way to the heart of the marketing industry, the internet has changed from a slow, flimsy system for text-based communication to a rapid, multimedia network that can be accessed on a variety of devices. Because of this, and for many other reasons, graphic design has become

  • The US Super Bowl, where the giants of American Football go head to head, is home to some of the most expensive advertising in the world; with a 30 second slot costing over $5 million. There is a lot of money at stake and a huge amount of competition, so it’s often a competitive showcase of original and progressive advertising. When it came to launching Netflix’s new movie, The Cloverfield Paradox, in the breaks throughout the game, the streaming company had a big challenge on their hands, and they met

  • There is good news for initial teacher training (ITT) providers and prospective trainee teachers alike; the government has decided to relax the pre-entry numeracy and English skills tests for applicants. Until recently, those applying to train as teachers through ITTs had three chances to pass these tests, but if they were unsuccessful each time they were prevented from retaking them for two years. As you can probably imagine, a two year interlude of this nature can be a very difficult circumstance both financially and personally, even if it is in the

  • Set up in 2008, online snack distributor Graze celebrates its tenth anniversary this year. Thanks to a modern approach to almost every aspect of the consumer foods business, it now generates £75.8 million in annual revenues with huge profits to match. As an innovative company, who is completely open to new ways of getting things done and improving its business, Graze is a notable example to businesses of all kinds. Online food sales with a whole new flavour Back in 2008, selling any kind of fresh food solely over the internet was a

  • The new millennium is no longer new; we have, in our midst, fully grown adults who have never witnessed a year without the number two at the front of it. Despite this, many of us still have our heads in the middle of the last century. Yes, the current cutting edge of design is rooted somewhere in the 1950s; but this mid-century style has had a 21st Century update. Its effects are currently reaching every corner of the design world; as it did over 60 years ago. So, being a design

  • In 1959, a design team arranged four seats on the floor of a car factory. A wide variety of participants, of all shapes and sizes, then sat in the imaginary car and expressed to the designers how much space they wanted, where room was needed and what kind of storage would suit them. From this pioneering exercise: a legend was born. This simple and innovative way of thinking led designers to re-imagine the standard car size of the time. By discerning exactly how much space was needed for the people inside

  • The next technical step forward in teaching looks likely to be a digital one. In fact, many teachers whose classrooms have increasingly become home to tablets, VR headsets and touch screen whiteboards will attest that it has already begun. The number of ways to teach using computers and digital technology is increasing and the digital skills gap is growing wider. As a result, teachers, schools and governments are working to become familiar with the new ways of teaching that come with modern technology. Sometimes teaching in this way can feel like

  • Companies are often unsure about whether business blogging is right for them. This is understandable, as writing a blog takes time, skill and patience, plus there are many other digital platforms available, such as social media and email campaigns. To help you understand how a blog can fuel both B2B and B2C marketing, we’ve put together some eye-opening stats that show just how crucial the format is to your brand identity. An energy drink for SEO Companies that maintain an active blog benefit from a 434% better chance of being ranked highly in

  • Mention viral marketing and most people will probably start thinking of the internet, strange Twitter memes and that good looking Old Spice bloke. But, just as many good TV campaigns begin life in a designer’s head, so many good viral campaigns begin life in the quote-unquote ‘real world’. In fact, the most cost effective viral campaigns often start life out on the streets as cheap and creative guerrilla concepts. Mine’s a Rambo and Coke In marketing, there are two ways to make an impact: The Coca Cola way and the Rambo way

  • Whichever industry your business operates in, its success is dependent upon one that is ever-changing and full of surprises: marketing. Each year brings new platforms and major shifts in the way that people engage with brands, with examples ranging from the birth of video marketing over a decade ago, to the recent rise of social media stories that tend to be more rough around the edges due to their fleeting nature. In order to get the most from marketing tools, you need to understand not just what each one offers, but also

  • Over the last week we’ve seen industrial robots become dancers full of finesse while roofing struts and polystyrene packing material pieces were turned into wonderful sculptures. It’s all led us at the Drunk Animal Office to think that even the most banal, everyday items can hold a great beauty. It’s a beauty that can easily be missed by the passer-by. But with the right perspective and the right effort on the part of someone with vision, this beauty can be brought to the surface and displayed to the world. Think

  • Even if you don’t have your own personal social media accounts, you surely realise the power of this digital tool when it comes to doing business. Still, the gap between knowing something’s potential and harnessing it for your brand is enormous, so we’ve put together some tips on how to get the most out of fleeting tweets and professional portfolios alike. Facebook is more popular than ever We’ll start with the obvious. Young Zuckerberg’s global giant is so well known that the very company name can be used as a verb (admit

  • A business's home is often a reflection of the business itself, and a launch pad for all of its future plans. That is the mantra that guided Drunk Animal to it's present location on Princes Dock Street. The old merchants house, complete with smuggling tunnel access, is a quirky building with a lot of character and a huge amount of scope for creativity. Throw away any images you might have of the stereotypical, sterile office block run through with identical units *yawn*. This office is more than a little bit off

  • Marketing isn’t what it used to be. Over the last decade, our relationship with information has changed enormously in terms of both access and engagement. The most obvious contributing factor is social media, which has an increasingly large effect on how we discover, research and ultimately purchase a product or service. Furthermore, thanks to the immediacy and two-way nature of social media, our love affair with brands goes way beyond the wham-bam moment of becoming a paying customer. More and more people are using Facebook, Twitter, Instagram and even Snapchat to

  • We are very excited to be a part of Hull’s first music industry conference 53° North organised by by The Warren Youth Project and Warren Records delivered in partnership with Hull City Of Culture 2017. 53° North is a new music industry conference that will take place on August 3rd and 4th 2017 at Hull Truck Theatre and The Albemarle Music Centre leading into Hull’s grassroots unsigned music festival Humber Street Sesh on Saturday 5th. 53° North will bring together panels of local and national industry discussing what it means to

  • Here at Drunk Animal we have a long standing relationship with Hull's most exciting arts and culture magazine, Browse Magazine. The publication, which started its life as an online publication now also publishes and distributes a print edition every couple of months and has rapidly become one of the most important culture publications in the city. With Hull currently enjoying it's status as City of Culture 2017, and having seen tens of millions of pounds invested into it over the last few years, there has never been a more exciting

  • We're proud to have been involved in the launch of a fantastic new project in Hull recently. Three Minute Heroes is a campaign from The Warren Youth Project that supports young people to use creative writing and music to talk openly, confidently and safely about what’s on their mind. Three Minute Heroes is dedicated to ensuring young people have their voices heard. Bands and musicians across our region have been busy recording the first album of songs whose lyrics have been written exclusively by young people attending schools in Hull and East

  • Our day to day work at Drunk Animal means that we meet a huge number of creative people working across a mix of different disciplines. Illustrators, graphic designers, painters, digital artists, sculptors

  • Drunk Animal has been working with clients all over the country, as well as a few from further afield, helping them to create, develop and market their brands to the world. We have enjoyed quite a bit of success and have been fortunate to build up a client base that enjoys and benefits from our personal and creative approach. We have helped brands secure media exposure, cement themselves with existing clients and secure new clients to allow their businesses to grow. In all of this time we have been working under