From useful free information to the latest news and marketing trends, this is where you can find our thoughts and industry insights.
  • Our copywriter, Rich, recently took a trip to Tokyo, a city where high-powered businesspeople rub shoulders with hardcore cosplayers until the early hours. Staying at the Granbell Hotel in the vibrant Shinjuku district, he certainly made the most of his five-day break by wandering the streets, visiting shrines, and drinking a ridiculous amount of plum wine. Whilst Japan, in general, is famous for its technology, a staggering work ethic and adrenaline-fuelled anime, Tokyo, in particular, offers a blend of the ultramodern and the wonderfully traditional. One area that Rich visited multiple

  • Remember, remember, the fifth of November,  The gunpowder treason and plot;  I know of no reason why gunpowder treason  Should ever be forgot. Chances are you’ve heard the rhyme, at the very least in V for Vendetta, as everyone surely knows the devious true story behind the happy celebration of Bonfire Night. But these days we’re not so much reminded of the history of the day as we are about fireworks and hot dogs. Whilst there are plenty of adverts around for the event, ranging from locations of public bonfires to fireworks that will light

  • Launched in 2002 and acquired by Microsoft in 2016, LinkedIn has been through a lot of changes over the years. Having always been a professional networking site that’s a great source of industry-focused conversation, recruitment opportunities and insight from business leaders, its evolution has been in response to user behaviour, rather than brand diversification. For instance, in the early days of LinkedIn, you had to prove that you knew someone in order to connect with them. This could be a case of working for the same company either now or in

  • With over a billion users across the world, Instagram really has stolen our hearts over the last few years. More importantly, the platform is fast becoming the main source of video content, boasting an 80% year-on-year increase for profile vids alongside 400 million temporary Stories posted daily. A pretty recent development to Instagram’s offering is IGTV, which launched in late June 2018. Acting as a standalone app, it enables users to upload vertical videos (a format once seen as amateurish yet now very popular due to the smartphone) up to 10

  • It’s hard to remember life before Google, especially since the search giant has been helping us to explore all kinds of subject matter for a whopping two decades. There were, of course, other search engines prior to its release (cue flashback to Ask Jeeves), but the mighty G was the one that transformed not only the world of information access but also search engine optimisation itself. Coinciding with the happy celebration of Google turning twenty is a far darker development. In March this year, the company found a bug in the

  • Microsoft is everywhere. Even if you’re a Mac user, chances are you use some Microsoft products, at least now and then. The megacorporation that owns Windows, Office, Bing, LinkedIn, Skype, Hotmail, Yammer and many other online tools has been incredibly busy since it was founded in 1975, with its current endeavour being a biggie that will transform the way we access information across platforms.   It takes the form of Microsoft overhauling its search experience by combining the power of Bing with the type of results you’d find in Windows applications. For

  • Tilly the Turtle Has a Crucial Message to Share If you read our recent post about how we’re helping the University of Hull to deliver #MyPlasticPledge, you’ll be aware of the campaign and hopefully already cutting down on your plastic usage. (Quick tip: Say no to plastic straws and use biodegradable ones instead.) So, having collected over 15,000 pieces of unwanted plastic in our enormous beer glass installation at the Freedom Festival and around the university campus, we then got to work in our warehouse cleaning and sterilising every single one of

  • Getting Drunk on Science It’s been an incredibly busy few weeks at Drunk Animal Creative Studio, as the entire team has been working all hours to deliver exciting events and installations for the British Science Festival. This year’s festival took place in numerous venues across Hull, with two of our clients, RB and the University of Hull, being Principal Partners. This was an awesome opportunity for us to showcase what we can create and manage as part of a massive collaborative project, which included all kinds of activity. Spoiler alert: Expect game

  • So, you’re probably wondering - what is Social Media Engagement? Social Media started as a way for people to connect online. However, it has now developed into a popular broadcasting platform. It is the go-to place for brands to share personalized experiences with their audience and clients. Social media is equally about community engagement as it is about sharing content. Hence, the “social” part of “social media”. When we think about social media engagement, it’s about how you use networks like Facebook, Instagram, LinkedIn and Twitter to build a great customer

  • We’re guessing most you heard about social media a long time ago. You heard it was a fantastic, free way to promote yourself to thousands, maybe even millions, of people online. Maybe you heard that it worked wonders, increasing your customer base, sales and profits. Then you enthusiastically started up an account or two on Facebook, Twitter, Instagram and the like. You worked hard, friending customers, sending out messages and following ‘influencers’. After a while of this, we’re guessing that many of you felt at least a little bit let down by

  • Modern educational inequality is a complex issue. Decried by many, it remains at large in the British education system despite widespread efforts to bring an end to it. Although educational equality is aspired to by everyone from teachers to national educational leaders, we seem to be getting further from it. Downward pressure on funding for state schools, especially in the poorest areas, works with new funding mechanisms for free and private schools to create an uneven environment. At the top end of the scale, private schools retain their increasingly archaic

  • We would love to tell you that working with a graphic designer was always a joy and a pleasure – we try to ensure that it is with us. However, there are some things that need to be considered in order to keep it mutually beneficial and enjoyable: 1. Pick a good designer who you can work with This comes in two parts. First, look for a good quality designer. Remember, if you pay peanuts you get monkeys, and the design you end up with will be a reflection on your company,

  • Why do People Train to Teach? For teacher training providers, this question is pretty fundamental. The answers to it form the basis of every drive to recruit new teachers. While those involved in teacher training have always had a good idea of the answer, not least because many are teachers themselves, it can be hard to be exact. Fortunately, a recent survey by LKMco has revealed what the most popular reasons for going into teaching are, so Drunk Animal decided to examine them, along with providing a few promotional hints. 1: Making

  • A lot, that’s what. So, before you invite your next client into your inner sanctum, have a read. Minimalist and Functional A minimalist office is often one where everything has its place and there is a place for everything. No office in-jokes or ancient, out of place information about faxing policy hanging from the walls here. White walls, metallic furniture and smooth, shiny surfaces are the order of the day, with comfortable yet geometric office chairs being the only concession to extravagance. Your business knows how to get things done while shedding the

  • A New York bar in the early 1950s, smoke hangs heavy in the air as Don Cherry croons out ‘Band of Gold’ over the stereo. Don Draper, Copywriter and member of the clique of self-appointed ‘Mad Men’, tries to weave lyrical magic of a different kind, figuring out how to sell cigarettes over a succession of Old Fashioned cocktails. This is the glamorous world of Mad Men, where expensive suits, lascivious affairs and epic champagne lunches barely cover up the heady current of personal crises and social inequality that flows

  • We’re guessing most you heard about social media a long time ago. You heard it was a fantastic, free way to promote yourself to thousands, maybe even millions, of people online. Maybe you heard that it worked wonders, increasing your customer base, sales and profits. Then you enthusiastically started up an account or two on Facebook, Twitter, Instagram and the like. You worked hard, friending customers, sending out messages and following ‘influencers’. After a while of this, we’re guessing that many of you felt at least a little bit let down by

  • A huge amount of thought and work goes into designing the things we use every day and outstanding designs appear in just about every place we can imagine. Some of them get well deserved recognition – who hasn’t thought of owning a Ferrari or looked in awe at the Empire State Building? But it’s not all fast cars and tall buildings, there is a lot of beauty to be found in the things we use every day, or at least the things we could use with some minor changes. You could

  • Julius Caesar once said; “Experience is the teacher of all things” The Department for Education seems to be on his wavelength as it looks more and more to welcome experienced professionals and trained academics into teaching. Not only do these individuals generally have a lot of knowledge in their profession and their field of expertise, but they represent good value in teacher training terms. Although they often begin with expensive benefits, they are generally more knowledgeable, committed and adaptable, as well as less likely to drop out of training programmes compared

  • How do you, the client, know that we have what it takes? Drunk Animal has specialised in marketing within the education and teacher training sector for over five years. In that time, we have worked with a large number of SCITTs, ITT providers and other teacher training related groups. We have worked with our clients using many methods, on many platforms, from digital and social media marketing to video production and radio advertising, to printed material creation and eye-catching graphic design. We know first-hand about the pressures that our clients are

  • Harley King famously said, “Nothing stays the same and nothing changes.” It’s one of those quotes that can be, and has been, read in diverse ways, given different meanings and used to back many arguments. It can be applied when considering and discussing the topic of consumers, who superficially change from day to day, but fundamentally remain the same. Many have complained about the changes, and many have cheered for them. There have been those who mourned for the loss of business traditions, such as high street shopping, and those who

  • Only a few years back, the majority of websites tended to take one of two approaches: add a bit of basic info and hope that people get in touch, or write endless essays on services, thinking that this is the best way to rustle up interest. Needless to say, neither works very well at all, especially as Google and other search engines continue to demand content to be of an exceptionally high standard in terms of structure, wording, readability and impact. The thing with written content is that it really needs

  • There is a specific type of aid from developed economies to developing economies, which dwarfs the official flow of aid in the world, more than tripling the figures. It benefits the economies and businesses in the countries it comes from, as much as it benefits those in receiver countries. It is worth HALF A TRILLION dollars a year. It’s advertised on signs at many local shops, banks and supermarkets. It is one of the most important sources of economic globalisation in existence, linking businesses, large and small, in the UK

  • Andria Zafirakou, an art and textiles teacher from north London, has won a competition to find the world’s best teacher. The prize carried with it a financial reward of $1 million, or £720,000. The Global Teacher Prize saw more than 130,000 teachers from over 170 countries nominated for the coveted title. Mrs. Zafirakou dedicated the award to her “fellow teachers and wonderful students at Alperton Community School, in Brent, London.” Working in a “buzzing” community The teacher, who was particularly commended for her work in the community, says that she drew inspiration from

  • A fusion of vintage design is defining the ‘grooviest’, ‘trendiest’, ‘baddest’, ‘bossest’ and ‘sickest’ (depending on your choice of decade) home and office spaces of today, thanks to an ever-growing thirst for combining the vintage furniture of the last fifty years or so. In consideration of this, Drunk Animal has picked out the design icons that reflected and defined the feel of each decade. Sixties – Boborelax chair The Boborelax chair couldn’t be more sixties. It’s an innovation in relaxation; the first ever monobloc chair. A single, bright block of colour, creating

  • As regular tweeters and lapsed users alike will know, social media changes practically on a weekly basis. From new features and altered interfaces, to Twitter doubling its character limit, Facebook upping its gif game and Instagram ads becoming more and more common, there’s a lot to keep on top of. However, what we haven’t had for a while is an entirely new social media site to get our heads around. Whilst Snapchat has become more popular with brands and LinkedIn embraces a slightly more relaxed vibe, these developments pale in comparison

  • As the concept of commercial sustainability matures, it seems a long time since the environmental and humanist practices that make a company sustainable were devised solely for a ‘green minority’ or something to be tacked on to a business’s profile via ‘greenwashing’. Today, it is widely agreed that sustainability leads to commercial, as well as moral, benefits. A sustainable business has lower costs than its competitors. It is viewed far more positively than them and it will continue to sustain itself indefinitely, irrespective of commercial and environmental problems. As with many

  • A focus on attracting older, more experienced professionals to teacher training could prove beneficial for the teaching profession as a whole, according to new Education Secretary, Damian Hinds. Strength through experience and diversity – Education Secretary, Damian Hinds Writing in The Times shortly after his appointment, the Minister for education expressed his support for the current diverse teacher training system that exists in England and Wales. He then went on to say that all generations should be encouraged to train as teachers. This would involve an increased focus on older, more experienced

  • 1: Hit hard with the subject line and preview text Compare how many marketing emails you’ve read with how many you’ve deleted after only glancing at the sender, subject and preview. An email that instantly grabs the reader with a punchy subject is worth ten Shakespearean masterpieces with a weak top line. You can make it entertaining, funny, useful, but most importantly, you must make it worthwhile reading. 2: … and leave them wanting more Don’t blow it all in those few lines of subject and preview text, make sure you give your

  • Pupils were rejoicing, children were sledging and snowballing, and the press indulged in sounding the alert for the end of the world. The snow that shrouded the UK in a blanket of white last week drew a variety of positive reactions from different people, but for businesses, the reception was less rosy. With the disruptive storms affecting almost everyone in the last couple of weeks, we reveal the business upside to inclement weather. 1 - Snowstorm sales spikes for some It sounds slightly counterintuitive, but extreme weather situations can cause increased demand

  • An Elephant Never Forgets… … but a marketing prospect does. Remember that advert where the advertiser flatly reeled off information about their product? No? It’s hardly surprising. What is surprising is that there are still advertisements and whole marketing campaigns that pretty much do just that, with very little creativity. You probably come into contact with them every day, but simply forget about them. There was a time, long ago when a business could just about get away with listing what their product or service did and get real returns on an advert, but things

  • We’re big fans of small businesses because they’re always run by people that are passionate, innovative and have the guts to go it alone. From quirky shops to pop-up galleries, skilled tradesmen to tech start-ups, you really can’t beat the vibe that infuses every element of a new venture. Opening a business can be very difficult and comes with its surprises, pitfalls and stress, so we’ve whipped up some tips to make it easier. As an independent design agency that works with a huge range of entrepreneurs, SMEs and charities, we

  • After much maturing, digital marketing is coming to the end of its turbulent teenage years. It has greatly developed; finding new freedoms and ways of moving forward, as well as expressing itself. One of these progressions is in graphic design. As digital has made its way to the heart of the marketing industry, the internet has changed from a slow, flimsy system for text-based communication to a rapid, multimedia network that can be accessed on a variety of devices. Because of this, and for many other reasons, graphic design has become

  • The US Super Bowl, where the giants of American Football go head to head, is home to some of the most expensive advertising in the world; with a 30 second slot costing over $5 million. There is a lot of money at stake and a huge amount of competition, so it’s often a competitive showcase of original and progressive advertising. When it came to launching Netflix’s new movie, The Cloverfield Paradox, in the breaks throughout the game, the streaming company had a big challenge on their hands, and they met

  • There is good news for initial teacher training (ITT) providers and prospective trainee teachers alike; the government has decided to relax the pre-entry numeracy and English skills tests for applicants. Until recently, those applying to train as teachers through ITTs had three chances to pass these tests, but if they were unsuccessful each time they were prevented from retaking them for two years. As you can probably imagine, a two year interlude of this nature can be a very difficult circumstance both financially and personally, even if it is in the

  • Set up in 2008, online snack distributor Graze celebrates its tenth anniversary this year. Thanks to a modern approach to almost every aspect of the consumer foods business, it now generates £75.8 million in annual revenues with huge profits to match. As an innovative company, who is completely open to new ways of getting things done and improving its business, Graze is a notable example to businesses of all kinds. Online food sales with a whole new flavour Back in 2008, selling any kind of fresh food solely over the internet was a

  • The new millennium is no longer new; we have, in our midst, fully grown adults who have never witnessed a year without the number two at the front of it. Despite this, many of us still have our heads in the middle of the last century. Yes, the current cutting edge of design is rooted somewhere in the 1950s; but this mid-century style has had a 21st Century update. Its effects are currently reaching every corner of the design world; as it did over 60 years ago. So, being a design

  • In 1959, a design team arranged four seats on the floor of a car factory. A wide variety of participants, of all shapes and sizes, then sat in the imaginary car and expressed to the designers how much space they wanted, where room was needed and what kind of storage would suit them. From this pioneering exercise: a legend was born. This simple and innovative way of thinking led designers to re-imagine the standard car size of the time. By discerning exactly how much space was needed for the people inside

  • The next technical step forward in teaching looks likely to be a digital one. In fact, many teachers whose classrooms have increasingly become home to tablets, VR headsets and touch screen whiteboards will attest that it has already begun. The number of ways to teach using computers and digital technology is increasing and the digital skills gap is growing wider. As a result, teachers, schools and governments are working to become familiar with the new ways of teaching that come with modern technology. Sometimes teaching in this way can feel like

  • Companies are often unsure about whether business blogging is right for them. This is understandable, as writing a blog takes time, skill and patience, plus there are many other digital platforms available, such as social media and email campaigns. To help you understand how a blog can fuel both B2B and B2C marketing, we’ve put together some eye-opening stats that show just how crucial the format is to your brand identity. An energy drink for SEO Companies that maintain an active blog benefit from a 434% better chance of being ranked highly in

  • Mention viral marketing and most people will probably start thinking of the internet, strange Twitter memes and that good looking Old Spice bloke. But, just as many good TV campaigns begin life in a designer’s head, so many good viral campaigns begin life in the quote-unquote ‘real world’. In fact, the most cost effective viral campaigns often start life out on the streets as cheap and creative guerrilla concepts. Mine’s a Rambo and Coke In marketing, there are two ways to make an impact: The Coca Cola way and the Rambo way

  • Whichever industry your business operates in, its success is dependent upon one that is ever-changing and full of surprises: marketing. Each year brings new platforms and major shifts in the way that people engage with brands, with examples ranging from the birth of video marketing over a decade ago, to the recent rise of social media stories that tend to be more rough around the edges due to their fleeting nature. In order to get the most from marketing tools, you need to understand not just what each one offers, but also

  • Over the last week we’ve seen industrial robots become dancers full of finesse while roofing struts and polystyrene packing material pieces were turned into wonderful sculptures. It’s all led us at the Drunk Animal Office to think that even the most banal, everyday items can hold a great beauty. It’s a beauty that can easily be missed by the passer-by. But with the right perspective and the right effort on the part of someone with vision, this beauty can be brought to the surface and displayed to the world. Think

  • Even if you don’t have your own personal social media accounts, you surely realise the power of this digital tool when it comes to doing business. Still, the gap between knowing something’s potential and harnessing it for your brand is enormous, so we’ve put together some tips on how to get the most out of fleeting tweets and professional portfolios alike. Facebook is more popular than ever We’ll start with the obvious. Young Zuckerberg’s global giant is so well known that the very company name can be used as a verb (admit

  • A business's home is often a reflection of the business itself, and a launch pad for all of its future plans. That is the mantra that guided Drunk Animal to it's present location on Princes Dock Street. The old merchants house, complete with smuggling tunnel access, is a quirky building with a lot of character and a huge amount of scope for creativity. Throw away any images you might have of the stereotypical, sterile office block run through with identical units *yawn*. This office is more than a little bit off

  • Marketing isn’t what it used to be. Over the last decade, our relationship with information has changed enormously in terms of both access and engagement. The most obvious contributing factor is social media, which has an increasingly large effect on how we discover, research and ultimately purchase a product or service. Furthermore, thanks to the immediacy and two-way nature of social media, our love affair with brands goes way beyond the wham-bam moment of becoming a paying customer. More and more people are using Facebook, Twitter, Instagram and even Snapchat to

  • We are very excited to be a part of Hull’s first music industry conference 53° North organised by by The Warren Youth Project and Warren Records delivered in partnership with Hull City Of Culture 2017. 53° North is a new music industry conference that will take place on August 3rd and 4th 2017 at Hull Truck Theatre and The Albemarle Music Centre leading into Hull’s grassroots unsigned music festival Humber Street Sesh on Saturday 5th. 53° North will bring together panels of local and national industry discussing what it means to

  • Here at Drunk Animal we have a long standing relationship with Hull's most exciting arts and culture magazine, Browse Magazine. The publication, which started its life as an online publication now also publishes and distributes a print edition every couple of months and has rapidly become one of the most important culture publications in the city. With Hull currently enjoying it's status as City of Culture 2017, and having seen tens of millions of pounds invested into it over the last few years, there has never been a more exciting

  • We're proud to have been involved in the launch of a fantastic new project in Hull recently. Three Minute Heroes is a campaign from The Warren Youth Project that supports young people to use creative writing and music to talk openly, confidently and safely about what’s on their mind. Three Minute Heroes is dedicated to ensuring young people have their voices heard. Bands and musicians across our region have been busy recording the first album of songs whose lyrics have been written exclusively by young people attending schools in Hull and East

  • Our day to day work at Drunk Animal means that we meet a huge number of creative people working across a mix of different disciplines. Illustrators, graphic designers, painters, digital artists, sculptors

  • Drunk Animal has been working with clients all over the country, as well as a few from further afield, helping them to create, develop and market their brands to the world. We have enjoyed quite a bit of success and have been fortunate to build up a client base that enjoys and benefits from our personal and creative approach. We have helped brands secure media exposure, cement themselves with existing clients and secure new clients to allow their businesses to grow. In all of this time we have been working under